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- If celebratory sprays of Champagne have been par for the course in Formula 1 ( @f1) since the 1950s, those raising a glass throughout racing weekends now also have an alcohol-free option on the menu.
@french.bloom, the beverage brand launched by @constancejablonski and @maggie_frerejean_taittinger in 2021, on Thursday was named the elite motorsport’s official nonalcoholic sparkling wine partner.
The terms of the decade-long deal, which kick off with the 2025 Italian Grand Prix in Monza running Friday to Sunday, were not disclosed.
It follows the October acquisition of a minority stake in the brand by LVMH Moët Hennessy Louis Vuitton, which earlier this year signed a broadranging 10-year deal with Formula 1.
Read more at WWD.com — #linkinbio
Report: @lilytempleton
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