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If celebratory sprays of Champagne have been par for the course in Formula 1 ( @f1) since the 1950s, those raising a glass throughout racing weekends now also have an alcohol-free option on the menu.
The terms of the decade-long deal, which kick off with the 2025 Italian Grand Prix in Monza running Friday to Sunday, were not disclosed.
It follows the October acquisition of a minority stake in the brand by LVMH Moët Hennessy Louis Vuitton, which earlier this year signed a broadranging 10-year deal with Formula 1.
If celebratory sprays of Champagne have been par for the course in Formula 1 ( @f1) since the 1950s, those raising a glass throughout racing weekends now also have an alcohol-free option on the menu.
The terms of the decade-long deal, which kick off with the 2025 Italian Grand Prix in Monza running Friday to Sunday, were not disclosed.
It follows the October acquisition of a minority stake in the brand by LVMH Moët Hennessy Louis Vuitton, which earlier this year signed a broadranging 10-year deal with Formula 1.