Concha y Toro is targeting younger drinkers in the UK with its wine brand Joy. The Chile-based wine group says Joy is for “a generation that has not yet had much engagement with wine”.

Just Drinks

@Just_Drinks

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Concha y Toro is targeting younger drinkers in the UK with its wine brand Joy. The Chile-based wine group says Joy is for “a generation that has not yet had much engagement with wine”.

@CyT_UK

http://Just-drinks.com/news/concha-y-oncha-y-toro-aims-new-brand-at-younger-uk-wine-drinkers

.@kaleycuoco – Gotta give ‘em what they want. #smirnoff

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#ad So excited to finally share! Cheers! @Smirnoff No. 21: Gotta give ‘em what they want. How do I know? Because I’m a new ambassador – and we can’t help it, we love the people!🍸❤💋 also new @pitbull song so fantastic! (Thank u epic glam @bradgoreski @nhinako_makeup @daniela_viviana @nailartbyqueenie @christinesymondshair @lubastailoring